I am a big social media user… I’m sure you guessed that. After all I’m a blogger – and if you’re running anything that requires the attention of others in some way, shape or form to thrive, then you should probably be a big social media user too. Social media is pretty much where things are trending, we all spend most of our time on our laptops or our phones, traditional advertising and media has now opened its door to influencers who, in their numbers, probably far outweigh sales from your A-List celebs and at half the cost, and for anyone hoping to start and build their own projects, the internet has totally knocked down the barriers to entry to do so. It’s where we get our content now… it’s where we shop now. Huge traditionally monopolistic retailers are now finding it harder to keep up with online “cooler” brands that use social media more effectively, and even some magazines are now seeing their final issues print and go to shelves, as most would rather now speed through articles on their phones than shift through an entire magazine. In a nutshell – things have changed and are changing a lot, with many of these changes having happened only in the past few years.