Lifestyle

Blogging & PR

It has been a whileeee. As per, exams came around and totally consumed my life. That meant every day late library sessions, tears, stress and three, three hours exams, in the space of three days. Similar to what happened last year, I’ve had the bulk of my exams and now have a little breather until my last exam. It’s safe to say I am feeling a lot less pressure, even though I still have an astronomical amount of work to get done for my last exam. This was a post I started writing before my life became exams and exams only…

When I first started blogging, I did it because I was passionate. I knew that some people were earning a bit of money from it, and that some people were receiving free things here and there, but I didn’t really know how it all worked and genuinely wasn’t too bothered, I was blogging because I wanted to. A couple months down the line, I received an e-mail from a PR company for the first time, and they wanted to do a paid link on my website. I forwarded the e-mail to my dad, and for a while he was my mini PR-manager. Now, a couple years down the line, I am able to deal with these things myself. This is my guide…

You don’t need to accept every offer
I think back in the day, I was just so damn excited that some company out there wanted to work with me that I was so up to accepting anything that came my way. Even though I accepted everything thrown my way, I was always very honest with my reviews, and have definitely said I don’t like a product that was sent to me before. Now, I only accept offers that I have a genuine interest in. This still doesn’t mean I will like everything that comes my way, but it does mean that I don’t have random products collecting dust in my room, that I knew I was never majorly bothered about anyway.

It’s always a two way street
I have been approached many times by companies that want me to publish things on their behalf, that only have ‘enjoyable content for my viewers’ to offer me in return. Unless it’s a post about something a little more meaningful, such as a charity, I can do that myself. There always needs to be something coming from both parties to make things fair. This is always something to keep in mind when you are coming to agreements with different companies, it’s a bit like ‘knowing your worth.’

Do what’s relevant
Sometimes when someone comes to you with a bit of cash on offer, especially when you are a poor fresher such as myself, you’re tempted to say yes to any sponsored post – but it’s important to do what’s relevant for your blog, and to do what your readers would actually want to read. I’ve been approached by a company before offering to pay me a bit to put up a post about a sex bed, I was probably in my overdraft at the time, but was pretty sure none of my readers cared to hear about a sex bed. I also remember, a long time ago, a company sent me an article about vending machines (or something a long those lines) in the work place. I was probably a 17/18 year old sixth form student – anything to do with the “work place” was far away in my future.

Do what you want
There was once a #bbloggers chat about PR where someone asked – “when a company contacts me… what do I do?!?” My answer is – do what you want. First of all, you don’t have to feel bad for accepting a few (relevant) things from some PR companies, I know some people consider this ‘selling out’, but I think it’s just something that comes with blogging. Also, what you do with your blog is totally up to you. Do what you want.

Be polite, maintain contacts
When you’ve worked with someone nice, always be polite. Many PR companies are companies I work with now are companies I’ve worked with a lot in the past. I’ve found that the best PR companies I’ve worked with at the more ‘genuine’ PR companies. What do I mean by that? Well, I always get a bit wary when someone addresses me as Hi, skylish.co.uk, because well, that’s not my name. It makes it seem as though my website was put through a random generator that splurted out 100 odd e-mails. The best PR companies I’ve worked with are always those who approach me with a “we’ve read your blog, we think it’d be relevant for this campaign.” Or a cheeky “we’ve read your blog, we liked post X, which made us think you’d be good for this campaign.”

When do they come?
I think PR companies start to pop up here and there when your blog has been around for a while, and your blog is consistent enough. The first time a PR company approached me was probably 3-4 months into owning my blog, and that was to post a simple link on one of my posts. This goes back to my first point – don’t get into this because you want free stuff and a bit of spare cash. PR companies are likely to approach consistent bloggers, whose blogs give off genuine passion for what they’re doing.

Anddddd, revision awaits.
But it’s good to be back.

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3 Responses to "Blogging & PR"

This sounds pretty much like me at the beginning I still accept a lot of offers but all of them “match” with my blog and I decline a lot of offers too
x,Abril
The Color Palette

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May 24, 2015 at 18:32 Your Name

I still don’t know how any of this works, but it’s good to have this as a point of reference haha. x

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admin replied on May 24, 2015 at 20:35

hahaha thanks for the comment Andre

May 24, 2015 at 19:19 Andre


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