Recently I was invited to go to the Superdry Spring Summer press day, which included an exclusive preview of their up and coming Spring Summer collection! I happened to be shopping in Oxford Street on day one of the event, spending years looking for a Halloween costume, and was able to quickly pop over to their signature Regent Street store afterwards to have a look around…
Superdry have a couple exciting themes coming up in this new range and this includes adding a nautical feel to their clothes, something they have done often in the past, and also having many Coachella inspired items, which I think is a great idea. One thing they also are truly focusing on is the detail on their clothing, which you can probably pick up from in the various photos.
Otherwise, Superdry are also ‘expanding their reach’ – they’ve some new sports wear to their collection, and also a lot of new beauty items. I literally mostly buy my make up from Superdrug and Boots, and occasionally online, so it’ll be interesting to test out the Superdry beauty collection! I was given an eyeshadow pallette in my goody bag before I left, so I’ll definitely put that to good use next week!
Anyhowww, I’m off to eat, shower, and spend all day working… fun times.
It looks like a fun event, I want to see what you wore for Halloween! Thanks again for popping by my blog xo
Ahh I went to this press day too. The collection was lovely wasn’t it.